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Writer's pictureBrent Stromwall

You Can’t Handle the Shame! Pt 2 – Group Identity



Group Identity

In The Five Dysfunctions of a Team, Patrick Lencioni writes, "The only way to achieve

real teamwork is to confront the dysfunction that exists within the team." Confronting the

dysfunction requires two ingredients: a healthy group identity, and compassionate

correction.


Fostering a healthy group identity requires defining the group’s identity with a Group

Identity Alliance This significantly enhances team health by proactively addressing issues and creating an environment where members feel supported and valued.


Firstly, an alliance sets clear expectations for team behavior and performance.

Establishing norms and ground rules helps team members understand what is expected

of them reducing misunderstandings and conflicts. This clarity is essential for

maintaining focus, reducing emotional strain, and ensuring alignment.


Alliances also promote open communication. When team members agree on how to

share information and provide feedback, it creates a safe space for expressing ideas

and concerns. This openness is crucial for problem-solving and decision-making,

leveraging the diverse perspectives and expertise within the team.


Finally, a group identity alliance builds trust and mutual respect. By collaboratively

defining how to handle conflicts and support each other, team members develop a

sense of accountability and commitment to collective success. This trust enhances

collaboration, as individuals feel more comfortable being open and honest, and relying

on each other.


Take time as a team to define how you want to behave together and how you’ll address

it when someone breaks the alliance. Investing in a Group Identity Alliance leads to a

more cohesive, productive, and resilient team, ultimately driving organizational success.


Need help creating your group identity alliance? brent.stromwall@eosworldwide.com.

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