AI in Business: Smarter Sales. Stronger Leadership.
How growth-focused companies are using AI without losing the human edge.
WHEN
Thursday, October 1
11:00am - 1:00pm
Where
Thrive Canton
130 E Main St, Suite 200, Canton GA
Seat
$21.20
Lunch included
Room capacity is limited and registration closes when seats run out.
Steve on sales
AI can draft the follow-up. It can’t build the relationship that made them open it.
Two disciplines. One conclusion: the tools amplify, people decide.
Brent on Leadership
AI can flag the missed number. It can’t hold a leader accountable for it.
Who’s running the room
Two people who have spent decades inside real companies — not AI commentators.
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Principal, Etowah Sales Solutions
Steve Landrum
Steve builds B2B revenue engines for small and mid-size companies — strategy, infrastructure, management and team.
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Certified by Sales Xceleration, the first and largest national fractional sales leader organization
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Four-time President’s Circle Award winner
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Founded Etowah Sales Solutions in 2020
Owner, Odigos
Brent Stromwall
Brent works with leadership teams to get everyone rowing in the same direction — on vision, on accountability, and on the issues that keep resurfacing.
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Certified EOS Implementer
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30+ years as a business owner and executive
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Based in Canton, working with owners across North Georgia
Tools you can name
The AI sales tools worth your money, demoed live and sorted by the job they do — lead generation, productivity, coaching.
A method that travels
Action, Prime & Prompt: the three-step approach that stops AI inventing answers. Works with whatever tool you already own.
A line you can draw
Where AI genuinely helps your leadership team, and where handing it the work quietly costs you the thing that was working.
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Your readiness score
A free AI Sales Readiness assessment with specific tool recommendations for your business.
What you leave with
And an honest account of what it can’t do
Most AI events stop at the demo. This one keeps going, because the gap is where deals are lost.
A prospect mentions layoffs halfway through lunch, and the whole pitch turns from a growth story into a stability one. AI can book that lunch. It can’t sit at the table.
Three people nod along. The CFO says nothing, keeps his arms crossed, and decides everything. When words and body language disagree, people believe the body — and your notetaker only ever hears the words.
A rep remembers a client’s daughter’s name six months later. AI can remind him to ask. It cannot mean it, and people can tell.
People don’t buy from tools. They buy from people who understand them.
Steve Landrum
What it’s like to work with them
From owners and colleagues who’ve worked with Steve and Brent directly.
On Steve
On Steve
“After 20 years of owner-led sales, it was time to put in place a real sales process, forecasting model, compensation plan. Steve used his sales management and executive experience, blended with research of our industry, to put these things in place for us. We’re executing at a much higher level than ever before.”
Joel Thain
IntegriCom, Inc.
“He was instrumental in articulating what our value proposition really was, implementing a true sales forecasting model and firming up our sales processes. He came in with a plan, asked a million questions to understand us, and delivered a customized plan that checked every box. I highly recommend Steve for any sales team’s needs.”
Josh McWhorter
Horton Outdoor Advertising
On Brent
On Brent
“Brent has provided me with great counsel and direction over the years. His thirty years of experience and wisdom is invaluable. He’s helped me see things in my own business from a different perspective, even as my agency has served his company. He’s simply a good person to know, to work with, and to be around.”
Rob Marbury
“I am always grateful for his input, guidance, and wisdom, and have the utmost respect for him. His knowledge of business processes and management is rarely seen in combination with his spirit of peace and passion for people.”
Garrett Erath